Search Engine Marketing – A Short Introduction

In this introductory-level article, you will get to know some basics of search engine marketing. It is suitable for everyone who wants to know how search engine optimization SEO makes their online presence. This Blog is for everyone whether you are a student or an entrepreneur who wants to know more about internet marketing. This blog is written by the TeleNoc team to share online marketing trends for businesses. You can also check our other blogs after the completion of the current one.

What is SEM (Search Engine Marketing)

Search engine marketing is a process to grow businesses online in the world of internet marketing and increase traffic for the brand.

What is SEO (Search Engine Optimization)?

SEO is a process that is used to improve the visibility of a website in search engines. When anyone searches a particular term in the search engine that is actually searching the index of the web. Our internet has many years of history so the search can not be unique. The main purpose of a business is to be in that index. In simple words SEO is about making your website as best as possible for your search engines and visitors to find, it is about offering relevant content keywords or phrases. It depends on site architecture.

You have to keep in mind two things while designing your website. Search Engine crawlers and algorithms.


The algorithm is ranking formulas for determining the relevance of the content to the search made.


Crawlers are the robots that follow the links on the web to index them in the database. Google updates its algorithm rules. The two major search engines which are using worldwide are google and Bing. Every search engine takes its existing index to show you the search engine result page (SERP). So nowadays if you want to succeed in search engine marketing you should appear on Google and Bing index. Search engine optimization will ensure your website can be found in search engines for words and phrases.

Search engine marketing involves organic search (SEO) and paid search (PPC). Paid search can help your product or service to be found in search engine sponsored areas.  Paid search is one of the most effective and essential marketing strategies that every business should use to grow online. You can see these paid search ads first on Google Search Result Page then organic results. Paid searches also called Pay Per Click marketing or PPC cost per click marketing which is sponsored advertising. It is the best and powerful way to get traffic to the website. In organic search, the main thing is to analyze your competitor while doing your website SEO. It is important to use the right keywords according to your niche.

Important Tips for Better SEO Results:

  • Analyze your Keywords Traffic
  • Use Long-Tail Keywords in Headings (H2, H3)
  • Use Targeting Keyword in the Image name, ALT Attribute in a descriptive manner
  • Internal Linking which major Pages of the website ( Contact, Services, About Company, Latest Products).
  • Keyword Density on Every Web Page.
  • Inbound Linking with High Authority Sites

SEO is the best way to drive quality visitors who want to be a part of your business or become potential clients for the long term. If you want to know more about SEO or need this service for your better ranking and business growth then contact us. We are providing SEO and SEM Services to improve businesses’ internet marketing and help them to get natural visibility in the search engines.